amola Adamolekun, the new CEO of Red Lobster, has spoken candidly about the chaos created by the chain's infamous $20 "endless shrimp" promotion, which contributed to its bankruptcy. During a recent interview, he noted that while the promotion aimed to draw customers, it ultimately stressed employees and created operational difficulties. The promotion reportedly cost the company around $11 million in the first quarter after its launch.

Adamolekun, only 35 years old, is leading Red Lobster during a critical time, as the chain has closed over 100 locations and undergone a significant restructuring. He aims to revitalize the brand by focusing on incremental changes rather than a complete overhaul. His strategy includes enhancing table service, simplifying the menu, and improving the dining environment to attract both older and younger customers.

The endless shrimp promotion was a staple of Red Lobster's appeal but has now been scrapped as the company works to rebuild its reputation and stabilize its operations post-bankruptcy.